Mobile design is not just a big part of the current web design trend scene; it’s practically the main mover in what gets popular. With more emphasis placed on simple designs, areas of swipe functionality and gesturing, and an increasing amount of mindfulness paid to clutter, even Google’s search engine is paying closer attention to mobile sites in its search engine results pages. There’s no question that mobile is becoming a prime motivator, but what can we learn from some of the more popular trends in mobile design today?
- Colors are a big part of what makes mobile design effective. Color can help to set the entire experience for the user, and they can also convey a sense of elegance, fun, and so much more, all without the space or processing requirements that images would normally use. With elements of flat design being incorporated into most mobile apps, color choices with fonts and iconography have also come to the fore front, and continue to be important in design in all arenas. It’s only now that we’re learning how that can be carried over to desktop environments, although not always successfully, as was the case with earlier versions of Microsoft’s Windows 8.
- Intuitive user interfaces are also a good lesson to learn from mobile design trends, and they continue to be important as applications come to dominate much of how companies are making revenue from their investment in UI and UX design. With the right amount of intuitive flow and features, it’s entirely possible to condense complicated tasks into a handful of gestures that are immediately easy to understand and recognize by users. In website design, you can see this more often in the use of simple buttons that can expand out into a wheel of choices, or drop down menus that take up little initial visual space.
- Images and photography are also important for mobile design, and design as a whole, but if you’ve been paying attention over the past few years, you may have noticed that it has become all the more important in its singular, very pronounced usage. From landing pages, to large hero images that dominate the initial view of a site, bold, large images are part of what we’ve learned from mobile design. It’s an effective way at grabbing the attention of users, and with the use of new ideas like Ghost Buttons, which use negative space, we’ve got even more ways to make use of the limited amount of space on a mobile screen.
- Ease of use, ease of sharing, and those go hand in hand with the mobile experience as a whole. As mentioned, intuitive user interfaces are important, as are a smooth performance that doesn’t eat up battery power. Some new design aesthetics, including Google’s Material Design, may be power-hungry now due to the amount of animation possibilities, but you should also see better battery life soon to follow.